Today's consumers increasingly expect brands to do good, so being green, treating people well and supporting causes are no longer powerful differentiators for brands.
Instead, Purpose is becoming a key differentiator and an important driver for customer engagement and retention. It has the power to capture attention, reduce your cost of sale, increase your share of wallet and invite transformative customer relationships.
Watch the webinar to:
> hear the business case for activating social Purpose to engage and retain customers;
> see examples of Purpose in action; and
> get actionable tips on bringing Purpose to the customer experience throughout the customer journey.