In community level marketing, companies
rely on loyal customers to spread their messages, both online and offline. It’s the
best way to reach a world full of people looking to their peers because it allows you
to bypasses the doubt that traditional advertising channels imbue.
Growing a community of loyal brand advocates isn’t easy, but Purpose-driven companies are especially well positioned to do so successfully. Use the checklist More Reach, More Impact: How to Inspire Customers to Join in Your Marketing Campaign to make sure you have the building blocks of community in place.