Is your Purpose strong, weak or absent?

Use this 4-minute self-assessment tool to see whether your company is living up to its Purpose potential — and get customized tips on what to do if it’s not!

Socially responsible business. Conscious company. B Corp. Benefit Corporation. Social enterprise. Impact business.

If your business identifies as one (or more) of the above, you’re probably no stranger to the power of social Purpose. Among other things, leading with Purpose can set your brand apart, help you do more good in the world and form the basis of meaningful customer relationships.

Is your good business leading with Purpose?

Are you making the most of your Purpose?
Do your customers know it?
Heck, do you even really have a Purpose?
(Hint: if you’re not sure, then you’re in the right place!)

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