Make life easy for yourself – check out the article that accompanies the checklist.
Everything you do contributes to your brand image and consistency is key. Unfortunately, positive brand recognition doesn’t happen overnight – it takes many different elements coming together. You may not have the bandwidth or money to invest in every element upfront, but that doesn’t mean that you can’t build a firm foundation for your brand.
A simple way to start is to make sure that your visual branding is consistent. Use this checklist to figure out which basic visual elements you have in place and which you still need. Any designer worth their salt will be able to get you these items quickly and easily so you can build a consistent visual identity from the get-go.