Purpose: What It Is...And Isn’t

How to tell social Purpose from social responsibility

More brands than ever are using purpose to market their products and services and to connect with their customers. To say that it’s trendy to talk about company purpose is an understatement. But does purpose have staying power, or is it just another trend that will fall out of fashion?

We think it’s here to stay — with an important qualifier: Purpose has staying power, not ordinary purpose.
And the distinction involves a lot more than an uppercase letter. 

All businesses have a purpose (lowercase p). But not all businesses have a social impact Purpose (capital P). 

Intrigued? Download our free position paper, Purpose: What It Is… And Isn’t. You’ll learn the eight unique features that make Purpose so Purposeful and discover (with examples from good brands you know) the difference Purpose makes for social impact companies like yours. 
Submit for instant access to learn what makes social impact Purpose different and whether it’s right for your brand.
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