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In my last post, I argued for the importance of community level marketing. In this post, I’ll illustrate how to build a community by sharing guiding principles (Click to Tweet!). Finding Your [...]

These days, most people distrust traditional advertising and are suspicious of paid media. When you throw in the growing purchasing power of millennials who have been shown to generally harbor a [...]

It’s time to face a harsh reality: social responsibility’s power as a differentiator for brands is waning. This is due in large part to the fact that so many brands have embraced it. Most people [...]