I am Emily Kane Miller. I’m the founder and CEO of Ethos Giving, a social impact strategy firm, and Ethos Tracking, our proprietary social impact data … read more >

Pilar Salazar is the co-founder of Costa Rica’s Bodhi Surf + Yoga, which encourages sustainable living through surfing, yoga, nature immersion, and community engagement. Why don’t … read more >

Reusable systems are undeniably a win for humans and the environment. And, as it turns out, they can also provide a unique opportunity for marketers… along … read more >

Sophia Maroon is the Founder of Dress It Up, a salad dressing line developed from her mother’s original recipe. Why don’t you introduce yourself and your … read more >

Learning from Founding Mothers in the B Corp community is at the core of what we do in this blog. Our most recent interview features Alisa … read more >

RoundPeg recently conducted a survey with our partners at Oliver Russell of over 250 organizations made up of B Corps, Public Benefit Corporations, and other social … read more >

It’s safe to say that 2020 was a challenge for most of us. But with all those lows also came some highs. Back in March, with ... read more >

Are you working at a company with a Purpose? With the onset of Covid-19 and an evolving public that is more concerned with social justice than … read more >

RoundPeg recently conducted a survey with our partners at Oliver Russell of over 250 organizations made up of B Corps, Public Benefit Corporations, and mission-driven organizations. … read more >

When we find ourselves in times of trouble, it’s tempting to lean on some favorite words of wisdom: Let it be. But when we find ourselves … read more >

“If you have come here to help me, you are wasting your time. But if you have come because your liberation is bound up with mine, … read more >

At RoundPeg we like to think that whatever “it” is, we’re all in it together. And that’s never been more true than it is today, when … read more >

Growing up in suburban Western Massachusetts, Eric Hudson always enjoyed the great outdoors. So although his professional life started in the finance and consulting industries, it’s … read more >

There’s nothing quite like food as an avenue to culture and community. We love to share meals and recipes, and we believe the link between nourishment … read more >

This post is part of our Conscious Consumerism series to encourage our readers to live – and buy – responsibly. As marketers in the purpose economy, … read more >

#WeTheChange started as a declaration written by women CEOs of Certified B Corporations and other purpose-driven enterprises. Today, #WeTheChange has expanded into a global movement of … read more >

This post is part of our Conscious Consumerism series to encourage our readers to live – and buy – responsibly. As marketers in the purpose economy, … read more >

In our fourth Founding Mothers blog post we talk to Joanne Sonenshine, the Founder + CEO of Connective Impact, an advisory firm aiding organizations in addressing … read more >

This post is part of our Conscious Consumerism series to encourage our readers to live – and buy – responsibly. As marketers in the purpose economy, … read more >

This post is part of our Conscious Consumerism series to encourage our readers to live – and buy – responsibly. As marketers in the purpose economy, … read more >

This post is part of our Conscious Consumerism series to encourage our readers to live – and buy – responsibly. As marketers in the purpose economy, … read more >

This post is part of our Conscious Consumerism series to encourage our readers to live – and buy – responsibly. As marketers in the purpose economy, … read more >

Perhaps you’ve seen our Conscious Consumerism posts that explore how to make environmentally and socially sound living and purchasing decisions. It’s part of our commitment to … read more >

In our ongoing series of interviews with Founding Mothers, we spoke with Olayinka Credle, Co-Founder and Co-CEO of Melanin Essentials. Her entrepreneurial story is entwined with … read more >

This post is part of our Conscious Consumerism series to encourage our readers to live – and buy – responsibly. As marketers in the purpose economy, … read more >

Being a certified B Corporation brings the value of customer service into laser focus. Using business as a force for good and treating customers honestly, ethically … read more >

This post is part of our Conscious Consumerism series to encourage our readers to live – and buy – responsibly. As marketers in the purpose economy, … read more >

“I think every working mom probably feels the same thing: You go through big chunks of time where you’re just thinking, ‘This is impossible—oh, this is … read more >

Since posting my first interview on this blog, Confessions of a Founding Mother, I have been laying the groundwork to connect more ‘Founding Mothers,’ particularly those … read more >

This post is part of our Conscious Consumerism series to encourage our readers to live – and buy – responsibly. As marketers in the purpose economy, … read more >

An Outsider Perspective: B Corps Need to Tell Better Stories to Audiences Outside the B Corp Ecosystem It’s Sunday night. You’re watching your favorite TV show … read more >

This post is part of our Conscious Consumerism series to encourage our readers to live – and buy – responsibly. As marketers in the purpose economy, … read more >

This post is part of our Conscious Consumerism series to encourage our readers to live – and buy – responsibly. As marketers in the purpose economy, … read more >

What. A. Year! Thank you for being by our side as we were recognized on B Lab’s Best for the World list, brought awareness to the … read more >

In-house departments typically have many things in common. They’re usually run by a VP of Marketing or Communications — someone like you, who is generally very … read more >

Imagine this. You’re a junior designer, working at a job you like. You want to take your career to the next level and produce work that … read more >

Earlier this year, I participated in a panel discussion organized by AIGA DC titled Founding Mothers: A Conversation with Female Founders, which asked the question – ... read more >

These days, I find that I get pretty overwhelmed by the amount of information and advice that’s out there. I do online searches to see how … read more >

This year (for the second year in a row!!!) we at RoundPeg are thrilled to be recognized by B Lab on the Best for the World list. This … read more >

I met Sharon Rowe a few years back at the 2015 annual Champions Retreat organized by B Lab. Her spunk and friendly smile, her can-do attitude, … read more >

No one doubts the power of advertising, though many see it as a necessary evil in a capitalist system to create dissatisfaction and promote consumerism. But … read more >

The role of business in society is changing. Companies are now expected to be environmentally sustainable, or to at least have some type of corporate social … read more >

If you think you are too small to be effective, you have never been in bed with a mosquito. —Unknown   Ever wonder: how your small … read more >

Another year and a lot to be thankful for! We’re grateful you’ve been by our side as we launched our Purpose Potential Pulsecheck quiz and Purpose … read more >

Leadership. HR. Operations. Social Impact. If you work for a Purpose-driven (or Purpose-aspirational) business, you’ve probably seen how your company’s social impact Purpose helps focus decisions, … read more >

As a most improved impact business AND Best for the Long Term, we’re leading the race to the top of companies creating positive change. RoundPeg has … read more >

Would your company be missed if it disappeared tomorrow? Not your product, your company. If you’re not sure, ask yourself and your team: • Why do … read more >

If you haven’t seen an article, listened to a talk or read an email that extols the ways that purpose is working for businesses like yours, … read more >

Just as brand alignment and community formation occur when customers identify with the values a brand represents, there is a similar opportunity for social impact companies … read more >

Why do truly good brands need Purpose to connect with their consumers? Why now? And what’s next? The Boiling Point Podcast episode on Marketing Your Purpose has all … read more >

Why do people buy things? Our culture encourages consumption as a means to meet our needs. Let’s face it, though, “need” is a relative term these … read more >

While I’m not a football fan (gasp!), like so many others, I always look forward to the Super Bowl commercials. They’re not just entertaining; they also … read more >

Since the concept of corporate social responsibility first hit the scene in the 1960s, the idea that businesses should look beyond the balance sheet and examine … read more >

In 2007, Neil Grimmer became a dad. Determined to give his daughter a healthy start, Grimmer and his wife started pureeing the same food they enjoyed … read more >

A brand’s essential function is to help people differentiate between products and services with similar benefits. A well-cultivated brand has the power to do much more. … read more >

In my last post, I argued for the importance of community level marketing. In this post, I’ll illustrate how to build a community by sharing guiding … read more >

These days, most people distrust traditional advertising and are suspicious of paid media. When you throw in the growing purchasing power of millennials who have been … read more >

It’s time to face a harsh reality: social responsibility’s power as a differentiator for brands is waning. This is due in large part to the fact … read more >

In her presentation at Sustainable Brands ’16 Janine Benyus, biologist and founder of (B Corp!) Biomimicry 3.8, describes the brilliance of biomimetic design and explores what … read more >

Giveaway alert: read to the end of this article to learn how to get FREE B Corp products to help you keep your cool as you … read more >

“No Julianne Moore’s housekeeper! Don’t do it!” That’s what ran through my head as the housekeeper in the movie [SAFE] sprayed an unidentified chemical cleaner on … read more >

Recently, one of our clients decided not to share a very “political” article on social media. The article took a stance advocating for less reductive language surrounding political … read more >

Wait! You haven’t sent it yet, have you?! This is the question dreaded by all email marketers. It’s absurd and maddening but even simple messages that … read more >

This post from Mariana Hodges is part of our Partner Perspectives blog series. In this series, we’ll feature diverse voices answering question “How can for-benefit business collaborate with … read more >

What a world – water can be made edible, Donald Trump is an actual contender in the presidential election and dogs have blogs. It’s hard to know … read more >

Last Thursday I had the great pleasure of attending BLD: NYC B Corp Leadership Development 2016. Common beliefs and shared values are a wonderful part of … read more >

Don’t call them “students.” The kids who participate in Arts on the Block programming certainly attend school – usually high school – but they aren’t students … read more >

SPEAK, MEMORY –  Of the cunning hero,  The wanderer, blown off course time and again After he plundered Troy’s sacred heights… Okay – this story doesn’t … read more >

This post from Kimberley Jutze is part of our Partner Perspectives blog series. In this series, we’ll feature diverse voices answering question “How can for-benefit business collaborate with … read more >

Hello down there. My, life must feel different in the TRADITIONAL business world. Are you having fun with your money? Your environmental degradation? Your purposeless pursuit … read more >

In ancient Greece, the Olympic ceremony was linked to the cult of Zeus and though athletes were [obviously] mortal, victory immortalized them. We don’t involve Zeus … read more >

I heard a radio segment about start-up culture in Silicon Valley that described how entrepreneurs there wear business failures like badges of honor. Rather than hiding … read more >

In the past I’ve talked about using water, sand and snow and ice to create outdoor advertisements. This time around, I’ll reveal tips and tricks to … read more >

A few years ago, I had a surreal experience at a large business development conference for marketing and ad agencies. As someone who has spent my … read more >

Sometimes I’m lucky and good ideas pop up out of the blue. More often, I find I have to use a combination of techniques and tenacity … read more >

This post from Brad Zarnett is part of our Partner Perspectives blog series. In this series, we’ll feature diverse voices answering question “How can for-benefit business collaborate with … read more >

A number of articles have explored why so many women start social enterprises, but fewer have examined why so many social enterprises focus on helping women. … read more >

Can your website really change the world? It can certainly help further your business’ Purpose and inspire like-minded people all over the world to join you … read more >

This post from Melissa Schweyer is the first in our Partner Perspectives blog series. In this series, we’ll feature diverse voices answering question “How can for-benefit business … read more >

“The difference between the almost right word and the right word is really a large matter – ’tis the difference between the lightning-bug and the lightning.” … read more >

I am so pleased to tell the world that Shepherd’s Table is RoundPeg’s Peg Percent recipient for 2015.

Be honest – I promise not to tell your spouse / partner / Tinder date – do you love a brand? A recent study compared the … read more >

1. You publish something. via GIPHY 2. And nothing happens. via GIPHY 3. But you’re totally willing to give the crowds time to react. via GIPHY … read more >

The vast majority of companies are trying to convince us that they’re “good” for the world and the people in it. Some do this by starting … read more >

In the spirit of winter, I’m going to share a few ways that you can use snow and ice to create outdoor advertising. Like other forms … read more >

If you’ve been following my other posts, you already have 45 resources to inspire you and bolster your stock of visual assets. Now, it’s time to get … read more >

For a populace inundated by digital ads, television ads and print ads, guerrilla marketing stands out immediately. If it’s creative and fresh, it stands out even more. For … read more >

I thought that I would leave the Disney princesses behind when I became an adult, but the truth is that I still see a lot of … read more >

Early on in my life as a parent, I happened upon an important phrase in one of the many parenting books I read. I didn’t know … read more >

In this blog post, I’ll look at three advertising techniques that use common sand. These do-it-yourself techniques are easy to execute, very affordable, minimally harmful and hugely … read more >

“If you want to go fast, go alone. If you want to go far, go together.” – Proverb 

When John Elkington coined the term “triple bottom line” in 1994, he provided a needed framework for businesses wanting to focus on more than profit alone.

While professional designers can build visuals from scratch, not everyone has that option. If you need to find an image for your website, create a graphic quote … read more >

Companies of all kinds have to grapple with the pagination vs. unlimited scrolling dilemma when designing their websites. That said, B Corps and other purpose-driven businesses … read more >

At one time or another, each of us has felt the dull throb of emptiness when tasked with a project outside our area of expertise. We … read more >

Each week in Europe, outdoor advertising consumes 3 million square meters of paper (over 32 million square feet). If a year’s worth of these outdoor ads … read more >

If you run a B Corp, social enterprise or other for-benefit business, your employees should be heading to the office every day (okay, most days) with … read more >

If you don’t know what a campogo is, don’t be alarmed – it’s a portmanteau I made up to describe a campaign logo, or the visual … read more >

The Institute for Placebo Studies published a fascinating study about placebo drug effects on patients with Parkinson’s disease. Patients performed significantly better if they believed that … read more >

There was innovation. There was collaboration. There was free beer! Last week, we joined several other B Corps in the Mid Atlantic region to present #DiscoverDoing … read more >

A magical thing happens when customers experience a company’s brand promise of Purpose: they start to think of the company as one they can trust. One … read more >

The things that we’re not “supposed” to talk about are laughably dependent on context. Take, for instance, my short stint as a sorority girl during which … read more >

The Purple Cow is something of a modern-day marketing classic. Initially published in 2003, Seth Godin’s book argues that inundating consumers with ads is no longer … read more >

If you’re starting or growing a business, you’re probably focused on product development, sales models and company culture. Whether or not you’re making a conscious effort … read more >

June was B The Change in Our Communities month and B Corp employees all over the country are shedding their office attire, strapping on their sneakers … read more >

The relationship between art and activism is a long one. After all, even artists aiming for objectivity have to make decisions about what to represent and … read more >

How do you enter a market that’s already oversaturated with products or services similar to yours? You know you need to get noticed, but can you … read more >

It seems like more companies than ever are organizing hands-on volunteering opportunities for their employees. In this post, I’ll share some of the lessons we learned … read more >

Okay, okay – I know it’s a bold headline but after reading Brand Thinking for our book club meeting, I honestly think it’s true. In Brand Thinking, Debbie Millman … read more >

Have you heard of the butterfly effect? Coined by mathematician Edward Lorenz, the term refers to the idea that something as small as the beating of … read more >

Max Wohlgemuth Kitslaar can easily tell you about what he has done and what he’s doing but it’s harder for him to describe exactly what he … read more >

The other day I was bopping along, doing my content-marketing-specialist thing when a headline attacked me. It demanded to know “Can Women Lead The Social Enterprise … read more >

What if you had a friend who did your grocery shopping for you? A friend more accommodating than your real friends — one with no qualms … read more >

Most organizations take the “if we build it, they will come” approach to rolling out sustainability programs, but employees traditionally don’t look to their employer to … read more >

In honor of Earth Day (it’s tomorrow!), we would like to spotlight four [fairly recent] campaigns promoting environmental initiatives.

I know it’s actually 2015 but I couldn’t pass up the chance to share a wonderful resource I just found from GOOD Magazine that profiles their … read more >

Recently I spoke with several B Corp owners to learn about the role mission plays in their marketing. Over and over again, they told me that … read more >

Do any of these statements sound familiar?

Ever find yourself stuck in a rut, searching for a spark of inspiration to ignite your enthusiasm and creativity?

I’ve talked to police officers, Chief Executive Officers and security officers, but last Friday was the first time I ever talked to a Storytelling Officer.

A casual conversation with a couple of other Pegs about International Women’s Day (March 8) made me realize how many compelling campaigns we’ve seen around women’s … read more >

Since the concept of corporate social responsibility first hit the scene in the 1960s, the idea that businesses should look beyond the balance sheet and examine … read more >

“The single biggest problem in communication is the illusion that it has taken place.” A bit blunt, perhaps, but George Bernard Shaw makes a good point

“Audit” is a term that inspires many feelings including fear, dread and even panic. I know that’s how I felt when B Lab, the organization that … read more >

Some companies are easy to love – whether it’s their mission, their ingenuity or their products, they pretty much “have us at hello.” In observance of … read more >