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In the past I’ve talked about using water, sand and snow and ice to create outdoor advertisements. This time around, I’ll reveal tips and tricks to help marketers generate messages with the [...]

In the spirit of winter, I’m going to share a few ways that you can use snow and ice to create outdoor advertising. Like other forms of natural media, these materials have a small impact on the [...]

In this blog post, I’ll look at three advertising techniques that use common sand. These do-it-yourself techniques are easy to execute, very affordable, minimally harmful and hugely impactful.

Each week in Europe, outdoor advertising consumes 3 million square meters of paper (over 32 million square feet). If a year’s worth of these outdoor ads were taped together to form a single sheet [...]