Exploring Good

A number of articles have explored why so many women start social enterprises, but fewer have examined why so many social enterprises focus on helping women. Last week, I had the pleasure of [...]

This post from Melissa Schweyer is the first in our Partner Perspectives blog series. In this series, we’ll feature diverse voices answering question “How can for-benefit business collaborate [...]

The vast majority of companies are trying to convince us that they’re “good” for the world and the people in it. Some do this by starting Corporate Social Responsibility (CSR) programs or [...]

I thought that I would leave the Disney princesses behind when I became an adult, but the truth is that I still see a lot of them. Even if I’m not seeking out Frozen on the free movie [...]

When John Elkington coined the term “triple bottom line” in 1994, he provided a needed framework for businesses wanting to focus on more than profit alone.

If you run a B Corp, social enterprise or other for-benefit business, your employees should be heading to the office every day (okay, most days) with a spring in their step. Galvanized by their [...]

If you don’t know what a campogo is, don’t be alarmed – it’s a portmanteau I made up to describe a campaign logo, or the visual identifier that represents a particular campaign.

The Purple Cow is something of a modern-day marketing classic. Initially published in 2003, Seth Godin’s book argues that inundating consumers with ads is no longer effective and that to succeed, [...]

Okay, okay – I know it’s a bold headline but after reading Brand Thinking for our book club meeting, I honestly think it’s true. In Brand Thinking, Debbie Millman collects a series of interviews [...]

Have you heard of the butterfly effect? Coined by mathematician Edward Lorenz, the term refers to the idea that something as small as the beating of a butterfly’s wings can alter the course of a [...]