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Just as brand alignment and community formation occur when customers identify with the values a brand represents, there is a similar opportunity for social impact companies ...

While I’m not a football fan (gasp!), like so many others, I always look forward to the Super Bowl commercials. They’re not just entertaining; they also ...

In my last post, I argued for the importance of community level marketing. In this post, I’ll illustrate how to build a community by sharing guiding ...

These days, most people distrust traditional advertising and are suspicious of paid media. When you throw in the growing purchasing power of millennials who have been ...

In the past I’ve talked about using water, sand and snow and ice to create outdoor advertisements. This time around, I’ll reveal tips and tricks to ...

A few years ago, I had a surreal experience at a large business development conference for marketing and ad agencies. As someone who has spent my ...

Can your website really change the world? It can certainly help further your business’ Purpose and inspire like-minded people all over the world to join you ...

Be honest – I promise not to tell your spouse / partner / Tinder date – do you love a brand? A recent study compared the ...

For a populace inundated by digital ads, television ads and print ads, guerrilla marketing stands out immediately. If it’s creative and fresh, it stands out even more. For ...

Early on in my life as a parent, I happened upon an important phrase in one of the many parenting books I read. I didn’t know ...