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Home » Customer Acquisition
Are You Certifiable? 4 Reasons to Get Third-Party Certified

Are You Certifiable? 4 Reasons to Get Third-Party Certified

Just as brand alignment and community formation occur when customers identify with the values a brand represents, there is a similar opportunity for social impact companies ...

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The Best Advantage Super Bowl Ad Money Can’t Buy

The Best Advantage Super Bowl Ad Money Can’t Buy

While I’m not a football fan (gasp!), like so many others, I always look forward to the Super Bowl commercials. They’re not just entertaining; they also ...

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How to Build a Community of Supporters for Your Brand

How to Build a Community of Supporters for Your Brand

In my last post, I argued for the importance of community level marketing. In this post, I’ll illustrate how to build a community by sharing guiding ...

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Does Your Brand Have Trust Issues? A Path to Recovery

Does Your Brand Have Trust Issues? A Path to Recovery

These days, most people distrust traditional advertising and are suspicious of paid media. When you throw in the growing purchasing power of millennials who have been ...

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Paint The Town [Green]: Pigment-Based Natural Media

Paint The Town [Green]: Pigment-Based Natural Media

In the past I’ve talked about using water, sand and snow and ice to create outdoor advertisements. This time around, I’ll reveal tips and tricks to ...

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What is Marketing’s Role in the Purpose Economy?

What is Marketing’s Role in the Purpose Economy?

A few years ago, I had a surreal experience at a large business development conference for marketing and ad agencies. As someone who has spent my ...

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How to Use Your Website to Change the World

How to Use Your Website to Change the World

Can your website really change the world? It can certainly help further your business’ Purpose and inspire like-minded people all over the world to join you ...

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Is Your Brand a Good Lover?

Is Your Brand a Good Lover?

Be honest – I promise not to tell your spouse / partner / Tinder date – do you love a brand? A recent study compared the ...

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Go Bananas! Win Attention for Good With Guerrilla Marketing

Go Bananas! Win Attention for Good With Guerrilla Marketing

For a populace inundated by digital ads, television ads and print ads, guerrilla marketing stands out immediately. If it’s creative and fresh, it stands out even more. For ...

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A Magical Solution to Get Your Brand Noticed

A Magical Solution to Get Your Brand Noticed

Early on in my life as a parent, I happened upon an important phrase in one of the many parenting books I read. I didn’t know ...

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Recent Insights
  • “Slow down, I’m in a hurry!”<br> and other Advice from Paradise

    …read insight
  • What’s the secret to effective green marketing? Honesty.

    …read insight
  • When “acting out” means starting a business

    …read insight
  • Following Your Own Path Will Always Lead You To The Right Place: A Journey in IT

    …read insight

Twitter

roundpegcomm @roundpegcomm
RoundPeg  @roundpegcomm
May 20
We're shocked by how many well-trained, creative #GraphicDesigners skip this CRUCIAL and obvious step in the… https://t.co/gj8cd6zuXM
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RoundPeg  @roundpegcomm
May 20
You're doing everything you can to get your #design team to produce the impact-driven work they're capable of. But.… https://t.co/CccgfJJk9V
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RoundPeg  @roundpegcomm
May 19
Your #employees might be your most underused #marketing resource. To inspire that heartfelt brand advocacy you need… https://t.co/WN0mBGVGK7
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