Should the Marketing Department Care About Purpose?Leadership. HR. Operations. Social Impact. If you work for a Purpose-driven (or Purpose-aspirational) business, you’ve probably seen how your company’s social impact Purpose helps focus [...]
Can Purposeful Marketing Really Motivate People to Be Their Best?Why do people buy things? Our culture encourages consumption as a means to meet our needs. Let’s face it, though, “need” is a relative term these ...