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How do you enter a market that’s already oversaturated with products or services similar to yours? You know you need to get noticed, but can you get noticed without spending a fortune? Should you [...]

Okay, okay – I know it’s a bold headline but after reading Brand Thinking for our book club meeting, I honestly think it’s true. In Brand Thinking, Debbie Millman collects a series of interviews [...]

Most organizations take the “if we build it, they will come” approach to rolling out sustainability programs, but employees traditionally don’t look to their employer to help them live more [...]

In honor of Earth Day (it’s tomorrow!), we would like to spotlight four [fairly recent] campaigns promoting environmental initiatives.

A casual conversation with a couple of other Pegs about International Women’s Day (March 8) made me realize how many compelling campaigns we’ve seen around women’s issues this past year.

“The single biggest problem in communication is the illusion that it has taken place.” A bit blunt, perhaps, but George Bernard Shaw makes a good point