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A few years ago, I had a surreal experience at a large business development conference for marketing and ad agencies. As someone who has spent my career marketing for social good, mixing with [...]

A number of articles have explored why so many women start social enterprises, but fewer have examined why so many social enterprises focus on helping women. Last week, I had the pleasure of [...]

This post from Melissa Schweyer is the first in our Partner Perspectives blog series. In this series, we’ll feature diverse voices answering question “How can for-benefit business collaborate [...]

1. You publish something. via GIPHY 2. And nothing happens. via GIPHY 3. But you’re totally willing to give the crowds time to react. via GIPHY 4. Seriously – you don’t mind waiting. [...]

I thought that I would leave the Disney princesses behind when I became an adult, but the truth is that I still see a lot of them. Even if I’m not seeking out Frozen on the free movie [...]

When John Elkington coined the term “triple bottom line” in 1994, he provided a needed framework for businesses wanting to focus on more than profit alone.

If you run a B Corp, social enterprise or other for-benefit business, your employees should be heading to the office every day (okay, most days) with a spring in their step. Galvanized by their [...]

The Purple Cow is something of a modern-day marketing classic. Initially published in 2003, Seth Godin’s book argues that inundating consumers with ads is no longer effective and that to succeed, [...]

Max Wohlgemuth Kitslaar can easily tell you about what he has done and what he’s doing but it’s harder for him to describe exactly what he does.

The other day I was bopping along, doing my content-marketing-specialist thing when a headline attacked me. It demanded to know “Can Women Lead The Social Enterprise Revolution?” I thought the [...]