Benefit Corporation Archives

What Makes a Brand “Best for the World?”

This year (for the second year in a row!!!) we at RoundPeg are thrilled to be recognized by B Lab on the Best for the World list. This is a huge honor. Every year we’re newly awed and motivated [...]

Glossary for Good 2.0 – 27 Models + Approaches for Organizations Doing Good

Since the concept of corporate social responsibility first hit the scene in the 1960s, the idea that businesses should look beyond the balance sheet and examine their impact on society has become [...]

An Epic Tale: The Birth of the Benefit Corporation

SPEAK, MEMORY – Of the cunning hero, The wanderer, blown off course time and again After he plundered Troy’s sacred heights… Okay – this story doesn’t actually begin with the same lines as The [...]

What is Marketing’s Role in the Purpose Economy?

A few years ago, I had a surreal experience at a large business development conference for marketing and ad agencies. As someone who has spent my career marketing for social good, mixing with [...]

Glossary for Good – 16 Models + Approaches for Organizations Doing Good

Since the concept of corporate social responsibility first hit the scene in the 1960s, the idea that businesses should look beyond the balance sheet and examine their impact on society has become [...]