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Home » Benefit Corporation
 What Makes a Brand “Best for the World?”

What Makes a Brand “Best for the World?”

This year (for the second year in a row!!!) we at RoundPeg are thrilled to be recognized by B Lab on the Best for the World list. This ...

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 Glossary for Good 2.0 – 27 Models + Approaches for Organizations Doing Good

Glossary for Good 2.0 – 27 Models + Approaches for Organizations Doing Good

Since the concept of corporate social responsibility first hit the scene in the 1960s, the idea that businesses should look beyond the balance sheet and examine ...

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 An Epic Tale: The Birth of the Benefit Corporation

An Epic Tale: The Birth of the Benefit Corporation

SPEAK, MEMORY –  Of the cunning hero,  The wanderer, blown off course time and again After he plundered Troy’s sacred heights… Okay – this story doesn’t ...

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 What is Marketing’s Role in the Purpose Economy?

What is Marketing’s Role in the Purpose Economy?

A few years ago, I had a surreal experience at a large business development conference for marketing and ad agencies. As someone who has spent my ...

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 Glossary for Good – 16 Models + Approaches for Organizations Doing Good

Glossary for Good – 16 Models + Approaches for Organizations Doing Good

Since the concept of corporate social responsibility first hit the scene in the 1960s, the idea that businesses should look beyond the balance sheet and examine ...

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Recent Insights
  • Finding Your Inner Entrepreneur: Embracing Risk and Doing Good

    …read insight
  • “Slow down, I’m in a hurry!”<br> and other Advice from Paradise

    …read insight
  • What’s the secret to effective green marketing? Honesty.

    …read insight
  • When “acting out” means starting a business

    …read insight

Twitter

roundpegcomm @roundpegcomm
RoundPeg  @roundpegcomm
10h
We ❤️ a great founder's story. Meet Piaz founder Saule Kassengaliyeva (she went to undergrad locally — U of MD!), w… https://t.co/9cRxYHzOJ6
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RoundPeg  @roundpegcomm
17h
Some brands have the “if we have #Purpose, customers will come” mentality. Don’t fall into this trap! 😬… https://t.co/TOHMgcYw8z
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RoundPeg  @roundpegcomm
Jan 27
Growing a #brand is far from simple. Here's what #socent and #BCorp brands need to consider: https://t.co/XccvoETRsr https://t.co/Lusy6YD4uZ
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Silver Spring, Maryland | 301.933.5669
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