What Makes a Brand “Best for the World?”
By Polina Pinchevsky | June 12, 2018
This year (for the second year in a row!!!) we at RoundPeg are thrilled to be recognized by B Lab on the Best for the World list.
This is a huge honor. Every year we’re newly awed and motivated by the brilliant companies that are leading the charge to show that business can be a force for good. The Best for the World list highlights the greatest of these businesses and their efforts, and we are proud to be counted among Aspiration Bank, Conscious Company Magazine and Patagonia as Best for the World.
“Companies like RoundPeg that build their business to be mission-driven for the long term exemplify what it means to use business as a force for good. We are proud to recognize their achievement. Best for the World is the only list of businesses making the greatest positive impact that uses comprehensive, comparable, third-party-validated data about a company’s social and environmental performance.”
–Jay Coen Gilbert, co-founder of B Lab
What does Best for the World mean?
Being included on the Best for the World list means that RoundPeg’s Governance and Changemakers scores are in the top 10 percent of more than 2,100 Certified B Corporations on the B Impact Assessment. The governance score evaluates our overall mission, ethics, accountability and transparency against traditional business models. The Changemakers list celebrates the companies tackling the hard work to make measurable, positive impact improvement
In our case though, it’s not about a mission. It’s a Purpose, and it drives everything we do. As a certified B Corp and benefit corporation, we are committed to the quadruple bottom line: Purpose. People. Planet. Profit. It guides the way we do business both internally and externally.
Did you know that “meaningful” brands have outperformed the stock market by 206%?
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Why Being Best for the World Matters
Becoming a B Corp led us to completely change RoundPeg’s business model and focus, from a traditional creative agency to one serving only mission- and Purpose-based organizations. Most importantly, it’s what led us to discovering our own Purpose: using marketing to help Purposeful brands make buying responsibly the norm.
Our Purpose is a tall order, but it’s what we are here for, so being on the Best for the World list is both humbling and affirming. And it motivates us to continue working with other good companies to define and activate their social impact Purpose.
The growth of the Best for the World list means that our Purpose is within grasp. The more companies that are on this list, the more realistic it becomes to change how people make purchasing decisions. And the more that consumers insist on purchasing with Purpose, the closer we’ll get to a world where companies that don’t do good don’t stand a chance.
Be part of this incredible movement by voting with your dollars and buying from the companies that use business as a force for good. But first, consider whether you need to buy at all. Can you use what you have, borrow what you need, or even get the item used?
If no, check out the full Best for the World list for your needs, which includes other 2018 honorees like Divine Chocolate, Dr. Bronner’s, King Arthur Flour, Seventh Generation and Tuckerman & Co.