Purpose is the New Purple: A Remarkable Way to Get Mouths Moo-vingThe Purple Cow is something of a modern-day marketing classic. Initially published in 2003, Seth Godin’s book argues that inundating consumers with ads is no longer ...
Win Big in a New Market — Put Your Money Where Your Purpose IsHow do you enter a market that’s already oversaturated with products or services similar to yours? You know you need to get noticed, but can you ...