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Hello down there. My, life must feel different in the TRADITIONAL business world. Are you having fun with your money? Your environmental degradation? Your purposeless pursuit of profit? I thought [...]

In the past I’ve talked about using water, sand and snow and ice to create outdoor advertisements. This time around, I’ll reveal tips and tricks to help marketers generate messages with the [...]

In this blog post, I’ll look at three advertising techniques that use common sand. These do-it-yourself techniques are easy to execute, very affordable, minimally harmful and hugely impactful.

Each week in Europe, outdoor advertising consumes 3 million square meters of paper (over 32 million square feet). If a year’s worth of these outdoor ads were taped together to form a single sheet [...]

The relationship between art and activism is a long one. After all, even artists aiming for objectivity have to make decisions about what to represent and how to represent it. That said, many [...]

Have you heard of the butterfly effect? Coined by mathematician Edward Lorenz, the term refers to the idea that something as small as the beating of a butterfly’s wings can alter the course of a [...]

Max Wohlgemuth Kitslaar can easily tell you about what he has done and what he’s doing but it’s harder for him to describe exactly what he does.

Most organizations take the “if we build it, they will come” approach to rolling out sustainability programs, but employees traditionally don’t look to their employer to help them live more [...]

In honor of Earth Day (it’s tomorrow!), we would like to spotlight four [fairly recent] campaigns promoting environmental initiatives.

I know it’s actually 2015 but I couldn’t pass up the chance to share a wonderful resource I just found from GOOD Magazine that profiles their GOOD 100 from 2014. Call me retro I guess!