When John Elkington coined the term “triple bottom line” in 1994, he provided a needed framework for businesses wanting to focus on more than profit alone.
Companies of all kinds have to grapple with the pagination vs. unlimited scrolling dilemma when designing their websites. That said, B Corps and other purpose-driven businesses ...
If you run a B Corp, social enterprise or other for-benefit business, your employees should be heading to the office every day (okay, most days) with ...
A magical thing happens when customers experience a company’s brand promise of Purpose: they start to think of the company as one they can trust. One ...
The Purple Cow is something of a modern-day marketing classic. Initially published in 2003, Seth Godin’s book argues that inundating consumers with ads is no longer ...
Have you heard of the butterfly effect? Coined by mathematician Edward Lorenz, the term refers to the idea that something as small as the beating of ...
The other day I was bopping along, doing my content-marketing-specialist thing when a headline attacked me. It demanded to know “Can Women Lead The Social Enterprise ...