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Be honest – I promise not to tell your spouse / partner / Tinder date – do you love a brand? A recent study compared the experience of interpersonal love to the experience of brand love to [...]

1. You publish something. via GIPHY 2. And nothing happens. via GIPHY 3. But you’re totally willing to give the crowds time to react. via GIPHY 4. Seriously – you don’t mind waiting. [...]

When John Elkington coined the term “triple bottom line” in 1994, he provided a needed framework for businesses wanting to focus on more than profit alone.

Companies of all kinds have to grapple with the pagination vs. unlimited scrolling dilemma when designing their websites. That said, B Corps and other purpose-driven businesses have a few unique [...]

If you run a B Corp, social enterprise or other for-benefit business, your employees should be heading to the office every day (okay, most days) with a spring in their step. Galvanized by their [...]

A magical thing happens when customers experience a company’s brand promise of Purpose: they start to think of the company as one they can trust. One that cares about them. One they can [...]

The Purple Cow is something of a modern-day marketing classic. Initially published in 2003, Seth Godin’s book argues that inundating consumers with ads is no longer effective and that to succeed, [...]

Have you heard of the butterfly effect? Coined by mathematician Edward Lorenz, the term refers to the idea that something as small as the beating of a butterfly’s wings can alter the course of a [...]

The other day I was bopping along, doing my content-marketing-specialist thing when a headline attacked me. It demanded to know “Can Women Lead The Social Enterprise Revolution?” I thought the [...]

I know it’s actually 2015 but I couldn’t pass up the chance to share a wonderful resource I just found from GOOD Magazine that profiles their GOOD 100 from 2014. Call me retro I guess!