Archives

Leadership. HR. Operations. Social Impact. If you work for a Purpose-driven (or Purpose-aspirational) business, you’ve probably seen how your company’s social impact Purpose helps focus [...]

As a most improved impact business AND Best for the Long Term, we’re leading the race to the top of companies creating positive change. RoundPeg has long drawn inspiration from the businesses [...]

Would your company be missed if it disappeared tomorrow? Not your product, your company. If you’re not sure, ask yourself and your team: • Why do we exist? • What difference does our company make [...]

If you haven’t seen an article, listened to a talk or read an email that extols the ways that purpose is working for businesses like yours, you’re living under a rock. Type “business purpose” [...]

Why do truly good brands need Purpose to connect with their consumers? Why now? And what’s next? The Boiling Point Podcast episode on Marketing Your Purpose has all the answers. Our discussion [...]

Why do people buy things? Our culture encourages consumption as a means to meet our needs. Let’s face it, though, “need” is a relative term these days. You’re probably [...]

While I’m not a football fan (gasp!), like so many others, I always look forward to the Super Bowl commercials. They’re not just entertaining; they also provide a fairly well-informed [...]

Since the concept of corporate social responsibility first hit the scene in the 1960s, the idea that businesses should look beyond the balance sheet and examine their impact on society has become [...]

A brand’s essential function is to help people differentiate between products and services with similar benefits. A well-cultivated brand has the power to do much more. Over time, a brand can [...]