Marketing Good

Reusable systems are undeniably a win for humans and the environment. And, as it turns out, they can also provide a unique opportunity for marketers… along with a few challenges. To highlight [...]

RoundPeg recently conducted a survey with our partners at Oliver Russell of over 250 organizations made up of B Corps, Public Benefit Corporations, and other social enterprises. We did it because [...]

Are you working at a company with a Purpose? With the onset of Covid-19 and an evolving public that is more concerned with social justice than ever before, your company’s Purpose has likely been [...]

RoundPeg recently conducted a survey with our partners at Oliver Russell of over 250 organizations made up of B Corps, Public Benefit Corporations, and mission-driven organizations. We did it [...]

When we find ourselves in times of trouble, it’s tempting to lean on some favorite words of wisdom: Let it be. But when we find ourselves in the middle of a pandemic — with our personal and [...]

An Outsider Perspective: B Corps Need to Tell Better Stories to Audiences Outside the B Corp Ecosystem It’s Sunday night. You’re watching your favorite TV show when all of a sudden a commercial [...]

These days, I find that I get pretty overwhelmed by the amount of information and advice that’s out there. I do online searches to see how to make my home more energy efficient. Read through [...]

No one doubts the power of advertising, though many see it as a necessary evil in a capitalist system to create dissatisfaction and promote consumerism. But there are countless examples of [...]

The role of business in society is changing. Companies are now expected to be environmentally sustainable, or to at least have some type of corporate social responsibility program in place. [...]

If you think you are too small to be effective, you have never been in bed with a mosquito. —Unknown   Ever wonder: how your small start-up can raise awareness of your brand or [...]