Marketing Good

Leadership. HR. Operations. Social Impact. If you work for a Purpose-driven (or Purpose-aspirational) business, you’ve probably seen how your company’s social impact Purpose helps focus [...]

Would your company be missed if it disappeared tomorrow? Not your product, your company. If you’re not sure, ask yourself and your team: • Why do we exist? • What difference does our company make [...]

If you haven’t seen an article, listened to a talk or read an email that extols the ways that purpose is working for businesses like yours, you’re living under a rock. Type “business purpose” [...]

Just as brand alignment and community formation occur when customers identify with the values a brand represents, there is a similar opportunity for social impact companies to connect with [...]

Why do truly good brands need Purpose to connect with their consumers? Why now? And what’s next? The Boiling Point Podcast episode on Marketing Your Purpose has all the answers. Our discussion [...]

Why do people buy things? Our culture encourages consumption as a means to meet our needs. Let’s face it, though, “need” is a relative term these days. You’re probably [...]