We build brands and develop creative marketing strategies and campaigns so Purpose-driven companies can create loyal communities of influence. Because when you activate networks of people with shared values around your brand’s Purpose, they not only reduce your cost of sale, they help you amplify your impact and do more good in the world.
How you engage customers with your company’s Purpose will vary depending on your business – what stage you’re in, how you live your Purpose promise, what you’re selling and, of course, to whom you’re selling.
Whatever your circumstance, ask yourself:
> Do my customers’ experiences jive with our company’s Purpose?
> Do those experiences deliver on what our brand promises?
Don’t like your answers?
Take our Purpose self-assessment to see what your company can do to live up to its Purpose potential.
Purpose Discovery + Alignment
Customer experience audit
Core experience mapping
Customer experience strategy
Customer experience programs
Brand strategy & architecture
Positioning & messaging
Cost of sale reduction
Customer relationship plans
Community Level Marketing
Community / tribe building
Community engagement & management
ARE YOU READY FOR A RELATIONSHIFT?
What do we need from you? You need to be ready to rethink your relationship with your customers. We push you to move away from the transactional toward more meaningful, authentic relationships with your customers. Because:
More customers don’t always lead to increased revenue
Acquisition costs are significantly lower for repeat customers
The power is in your customers’ hands, not yours
Customer experience matters more than you think
Values-driven marketing and sales = solidified customer trust
Have a Peg speak at your event.
RoundPeg’s founders, Anne Boyle and Polina Pinchevsky,
are experienced speakers on:
Growing Purposeful Brands on Shared Values / Activating Purpose to Unlock Customer Loyalty / Turning Customers Into Advocates / Challenging Conspicuous Consumption: Purposeful Purchasing Decisions/What Purpose Is…And Isn’t / Community Level Marketing/ Messaging Your Brand’s “B” / B Corp Marketing
If you’d like to have one of them speak at your upcoming event, send a request to:
or call 301.933.5669.
Activate your purpose.
Schedule a FREE consultation with us to learn how to do more good and grow customer relationships on Purpose.