Making the Case for Purpose A RoundPeg Resource Validating Purpose The role of business in society is changing. Companies are now expected to be environmentally sustainable, or at least to have some type of corporate social responsibility program in place. Thankfully, increasing numbers of companies are looking more holistically at how their businesses can be [...]

A Handbook for the #ConsciousConsumer - you! You want to make the right choices, but it’s not always clear how! That’s why we created this gift for you: a monthly guide with 175 companies, from baby diapers to beer, that help you #BuyBetter and do good all year long. This #ConsciousConsumer Handbook takes you from [...]

More Reach, More Impact: How to Inspire Customers to Join in Your Marketing Campaign In community level marketing, companies rely on loyal customers to spread their messages, both online and offline. It's the best way to reach a world full of people looking to their peers because it allows you to bypasses the doubt that [...]

FREE WEBINAR Beyond Responsibility: Activating Purpose to Unlock Customer Loyalty

9 Tips for Creating A More Purposeful Customer Experience These tips will help you activate your Purpose to bolster customer engagement and loyalty. Practices like corporate social responsibility, cause marketing and simple environmental sustainability are no longer the differentiators they once were. These days, consumers are increasingly demanding deeper meaning from brands. That's where Purpose [...]

FREE Webinar Committing to Causes, Not Companies: How Purpose + B Corp Certification Can Unlock Customer Loyalty Join Our Jam Session In addition to reducing your cost of sale and winning your company greater share of wallet, connecting with customers through shared Purpose is a surefire way to amplify your company’s positive social impact. Join Anne Boyle [...]

Purpose First: A Guide to Discovering + Defining Your Company’s Differentiator To really set yourself apart and connect with customers, you need a Purpose. Purpose First: A Guide to Discovering + Defining Your Company’s Differentiator As the number of socially responsible businesses grows, being green, treating people well and supporting causes are no longer the [...]

59 Design Resources for Purposeful Businesses On A Budget Here are 59 tools and resources to help non-designers tackle design tasks with confidence. 59 Design Resources for Purposeful Businesses On A Budget No one gets the job done like an expert but when you work for a growing social enterprise, you might not have a [...]

The 16-Step Pre-Send Email Checklist Guaranteed to Save Your Ass Before you send your email marketing masterpiece, make sure it's inbox-ready using this 16-step checklist.    Organization Type: —Please choose an option—B corporationBenefit CorporationOther socially responsible businessTraditional businessNonprofitGovernment AgencyNone of the above Δ The 16-Step Pre-Send Email Checklist Guaranteed to Save Your Ass Compiled through [...]

Our Manifesto As conscious marketers, we should embrace our responsibility to help consumers make choices that are good for them, good for others and good for the planet. Marketing's Opportunity in the Purpose Economy Marketing certainly isn't the only thing to blame for the rampant consumerism we’re experiencing, but there's no denying its significant contributions. Just like purposeful companies are [...]

Developing Messages Your Audience Can Hear: A Six Step Guide Create messages that have the power to connect with your audience.    Organization Type: —Please choose an option—B corporationBenefit CorporationOther socially responsible businessTraditional businessNonprofitGovernment AgencyNone of the above Δ Developing Messages Your Audience Can Hear Communicating in general is challenging and communicating persuasively is even [...]

The Magic of Meaning Drive engagement, productivity and happiness for your team by making meaning.    Organization Type: —Please choose an option—B corporationBenefit CorporationOther socially responsible businessTraditional businessNonprofitGovernment AgencyNone of the above Δ Using Meaning to Energize Employees Helping employees find meaning in their work can boost engagement, productivity and well-being. B Corps and other [...]

Quick Guide to File Formats JPEG? EPS? PNG? Make sense of the alphabet soup with this handy one-page guide.    Organization Type: —Please choose an option—B corporationBenefit CorporationOther socially responsible businessTraditional businessNonprofitGovernment AgencyNone of the above Δ Quick Guide to File Formats Unless you’re a graphic designer, a printer or a file format geek, you might [...]

PEGABLE INSIGHT Guide to Better Brainstorming Banish creative block with 18 tips and techniques for better brainstorming in solo and group sessions.    Organization Type: —Please choose an option—B corporationBenefit CorporationOther socially responsible businessTraditional businessNonprofitGovernment AgencyNone of the above Δ Guide to Better Brainstorming No matter who you are or what you do, you probably [...]