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Home » Campaigns
 It’s Controversial: 8 Steps for Fearless Companies Taking A Stand on Issues That Matter

It’s Controversial: 8 Steps for Fearless Companies Taking A Stand on Issues That Matter

Recently, one of our clients decided not to share a very “political” article on social media. The article took a stance advocating for less reductive language surrounding political ...

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 Why Failure is Great! [Unless You’re In Marketing]

Why Failure is Great! [Unless You’re In Marketing]

I heard a radio segment about start-up culture in Silicon Valley that described how entrepreneurs there wear business failures like badges of honor. Rather than hiding ...

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 Paint The Town [Green]: Pigment-Based Natural Media

Paint The Town [Green]: Pigment-Based Natural Media

In the past I’ve talked about using water, sand and snow and ice to create outdoor advertisements. This time around, I’ll reveal tips and tricks to ...

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 How to Make THE COOLEST Advertisements. Ever.

How to Make THE COOLEST Advertisements. Ever.

In the spirit of winter, I’m going to share a few ways that you can use snow and ice to create outdoor advertising. Like other forms ...

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 Go Bananas! Win Attention for Good With Guerrilla Marketing

Go Bananas! Win Attention for Good With Guerrilla Marketing

For a populace inundated by digital ads, television ads and print ads, guerrilla marketing stands out immediately. If it’s creative and fresh, it stands out even more. For ...

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 A Magical Solution to Get Your Brand Noticed

A Magical Solution to Get Your Brand Noticed

Early on in my life as a parent, I happened upon an important phrase in one of the many parenting books I read. I didn’t know ...

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 Reverse Graffiti: Outdoor Advertising Without The Waste

Reverse Graffiti: Outdoor Advertising Without The Waste

Each week in Europe, outdoor advertising consumes 3 million square meters of paper (over 32 million square feet). If a year’s worth of these outdoor ads ...

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 How to Use Campogos to Unify Campaigns

How to Use Campogos to Unify Campaigns

If you don’t know what a campogo is, don’t be alarmed – it’s a portmanteau I made up to describe a campaign logo, or the visual ...

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 No S***! 4 Tips for Marketing Gross Green Things

No S***! 4 Tips for Marketing Gross Green Things

The things that we’re not “supposed” to talk about are laughably dependent on context. Take, for instance, my short stint as a sorority girl during which ...

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 M-ART-keting Sustainability: 3 Lessons From Activist Artists

M-ART-keting Sustainability: 3 Lessons From Activist Artists

The relationship between art and activism is a long one. After all, even artists aiming for objectivity have to make decisions about what to represent and ...

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Recent Insights
  • Finding Your Inner Entrepreneur: Embracing Risk and Doing Good

    …read insight
  • “Slow down, I’m in a hurry!”<br> and other Advice from Paradise

    …read insight
  • What’s the secret to effective green marketing? Honesty.

    …read insight
  • When “acting out” means starting a business

    …read insight

Twitter

roundpegcomm @roundpegcomm
RoundPeg  @roundpegcomm
11h
We ❤️ a great founder's story. Meet Piaz founder Saule Kassengaliyeva (she went to undergrad locally — U of MD!), w… https://t.co/9cRxYHzOJ6
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RoundPeg  @roundpegcomm
18h
Some brands have the “if we have #Purpose, customers will come” mentality. Don’t fall into this trap! 😬… https://t.co/TOHMgcYw8z
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RoundPeg  @roundpegcomm
Jan 27
Growing a #brand is far from simple. Here's what #socent and #BCorp brands need to consider: https://t.co/XccvoETRsr https://t.co/Lusy6YD4uZ
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