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This post is part of our Conscious Consumerism series to encourage our readers to live – and buy – responsibly. As marketers in the purpose economy, we see it as our job to help people make [...]

This post is part of our Conscious Consumerism series to encourage our readers to live – and buy – responsibly. As marketers in the purpose economy, we see it as our job to help people make [...]

Just as brand alignment and community formation occur when customers identify with the values a brand represents, there is a similar opportunity for social impact companies to connect with [...]

Why do truly good brands need Purpose to connect with their consumers? Why now? And what’s next? The Boiling Point Podcast episode on Marketing Your Purpose has all the answers. Our discussion [...]

Giveaway alert: read to the end of this article to learn how to get FREE B Corp products to help you keep your cool as you get the kids back to school.