Strategic Partner to RoundPeg
“By activating their Purpose, social enterprises can unlock customer loyalty and increase their impact.”
Nearly 20 years of experience in the nonprofit sector taught Anne a lot about making change. They also taught her about which issues traditional models can – and can’t – effectively address.
Anne sees social enterprise as able to overcome many of the obstacles that nonprofits, NGOs and government agencies encounter in their efforts to do good. Using her marketing expertise, she amplifies the success of for-benefit companies so they can match their might against the world’s most unyielding social problems.
As a strategic partner to RoundPeg, Anne consults on select projects to help clients leverage the power of Purpose to engage and retain customers. An expert in marketing communications planning and audience insights, she develops Purpose activation strategies and customer experience programs.
Before she began serving in the fourth sector, Anne led a communications team helping progressive nuns fight for social justice and embrace digital technology. In prior roles, she developed and managed social marketing campaigns to advance hospital-based palliative care, encourage cancer care and prevention in underserved communities, improve services for retired persons, and identify effective interventions to prevent childhood obesity.
Anne holds a MA in Communications from the University of Maryland and a BA in Rhetoric and Writing from Mount St. Mary’s College. A Jersey native (minus the big hair), she now lives in Silver Spring, MD, with her husband, Bill, and rescue dogs, Molly and Phoebe.
Anne writes for The Huffington Post, Causeartist and B the Change Media, and has also been published on Triple Pundit.