Marketing Good

While I’m not a football fan (gasp!), like so many others, I always look forward to the Super Bowl commercials. They’re not just entertaining; they also provide a fairly well-informed [...]

In 2007, Neil Grimmer became a dad. Determined to give his daughter a healthy start, Grimmer and his wife started pureeing the same food they enjoyed throughout the day for their daughter. It was [...]

A brand’s essential function is to help people differentiate between products and services with similar benefits. A well-cultivated brand has the power to do much more. Over time, a brand can [...]

In my last post, I argued for the importance of community level marketing. In this post, I’ll illustrate how to build a community by sharing guiding principles (Click to Tweet!). Finding Your [...]

These days, most people distrust traditional advertising and are suspicious of paid media. When you throw in the growing purchasing power of millennials who have been shown to generally harbor a [...]