How to Develop Messages Your Audience Can Hear

The difference between the almost right word and the right word is really a large matter – ’tis the difference between the lightning-bug and the lightning.Mark Twain

When it comes to marketing, I think it’s safe to say that we’re all looking for lightning. We want to create messages that demand attention and spark action, not messages that meander and flit away like evanescing lightning-bugs.

In the case of B Corps and other social enterprises, marketers for good are trying even harder to spread messages that illuminate new ways of thought and throw traditional beliefs about capitalism and commerce into sharp relief.

Resource-ButtonIn a previous blog post I wrote about the challenges of communication and how audience-centric thinking can help you communicate more effectively. Now, I’m offering Developing Messages Your Audience Can Hear: A Six Step Guide to guide you through message-crafting considerations to develop the right messages for your audience.

The worksheet will help you clarify your goals, analyze relevant audience sentiments, incorporate persuasive details, and position and frame your message effectively so you can get people on board with your company’s mission. Whether you want to break into a new market or refine the story you’re telling existing customers, this practical tool will help you create messages that are relevant to and will connect with your audience!


Anne is a strategic partner to RoundPeg, offering consulting on select projects to figure out how to use marketing to help people make good choices. In her free time, she enjoys sampling obscure teas, spending as much time at the beach as possible and spoiling her darling rescue dogs, Molly and Phoebe. An impassioned communicator and people person, Anne enjoys bringing people together and offering advice to anyone who wants it [or doesn’t]. See more posts by Anne.

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