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Would your company be missed if it disappeared tomorrow? Not your product, your company. If you’re not sure, ask yourself and your team: • Why do we exist? • What difference does our company make [...]

A brand’s essential function is to help people differentiate between products and services with similar benefits. A well-cultivated brand has the power to do much more. Over time, a brand can [...]

It’s time to face a harsh reality: social responsibility’s power as a differentiator for brands is waning. This is due in large part to the fact that so many brands have embraced it. Most people [...]

Recently, one of our clients decided not to share a very “political” article on social media. The article took a stance advocating for less reductive language surrounding political views and [...]

In the past I’ve talked about using water, sand and snow and ice to create outdoor advertisements. This time around, I’ll reveal tips and tricks to help marketers generate messages with the [...]

Be honest – I promise not to tell your spouse / partner / Tinder date – do you love a brand? A recent study compared the experience of interpersonal love to the experience of brand love to [...]

The vast majority of companies are trying to convince us that they’re “good” for the world and the people in it. Some do this by starting Corporate Social Responsibility (CSR) programs or [...]

In the spirit of winter, I’m going to share a few ways that you can use snow and ice to create outdoor advertising. Like other forms of natural media, these materials have a small impact on the [...]

Early on in my life as a parent, I happened upon an important phrase in one of the many parenting books I read. I didn’t know it at the time, but that phrase would go on to serve me well in many [...]

In this blog post, I’ll look at three advertising techniques that use common sand. These do-it-yourself techniques are easy to execute, very affordable, minimally harmful and hugely impactful.