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Since posting my first interview on this blog, Confessions of a Founding Mother, I have been laying the groundwork to connect more ‘Founding Mothers,’ particularly those in the B Corp world. [...]

This post is part of our Conscious Consumerism series to encourage our readers to live – and buy – responsibly. As marketers in the purpose economy, we see it as our job to help people make [...]

Since the concept of corporate social responsibility first hit the scene in the 1960s, the idea that businesses should look beyond the balance sheet and examine their impact on society has become [...]

“No Julianne Moore’s housekeeper! Don’t do it!” That’s what ran through my head as the housekeeper in the movie [SAFE] sprayed an unidentified chemical cleaner on the serving plates. Fulvia (the [...]

This post from Mariana Hodges is part of our Partner Perspectives blog series. In this series, we’ll feature diverse voices answering question “How can for-benefit business collaborate with NGOs [...]

SPEAK, MEMORY –  Of the cunning hero,  The wanderer, blown off course time and again After he plundered Troy’s sacred heights… Okay – this story doesn’t actually begin with the same lines as The [...]

This post from Kimberley Jutze is part of our Partner Perspectives blog series. In this series, we’ll feature diverse voices answering question “How can for-benefit business collaborate with NGOs [...]

In ancient Greece, the Olympic ceremony was linked to the cult of Zeus and though athletes were [obviously] mortal, victory immortalized them. We don’t involve Zeus in today’s athletic [...]

A few years ago, I had a surreal experience at a large business development conference for marketing and ad agencies. As someone who has spent my career marketing for social good, mixing with [...]