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The role of business in society is changing. Companies are now expected to be environmentally sustainable, or to at least have some type of corporate social responsibility program in place. [...]

Leadership. HR. Operations. Social Impact. If you work for a Purpose-driven (or Purpose-aspirational) business, you’ve probably seen how your company’s social impact Purpose helps focus [...]

Just as brand alignment and community formation occur when customers identify with the values a brand represents, there is a similar opportunity for social impact companies to connect with [...]

Why do truly good brands need Purpose to connect with their consumers? Why now? And what’s next? The Boiling Point Podcast episode on Marketing Your Purpose has all the answers. Our discussion [...]

Why do people buy things? Our culture encourages consumption as a means to meet our needs. Let’s face it, though, “need” is a relative term these days. You’re probably [...]

While I’m not a football fan (gasp!), like so many others, I always look forward to the Super Bowl commercials. They’re not just entertaining; they also provide a fairly well-informed [...]