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The Purple Cow is something of a modern-day marketing classic. Initially published in 2003, Seth Godin’s book argues that inundating consumers with ads is no longer effective and that to succeed, [...]

Okay, okay – I know it’s a bold headline but after reading Brand Thinking for our book club meeting, I honestly think it’s true. In Brand Thinking, Debbie Millman collects a series of interviews [...]

What if you had a friend who did your grocery shopping for you? A friend more accommodating than your real friends — one with no qualms about driving to local farms, recommending healthy [...]

I know it’s actually 2015 but I couldn’t pass up the chance to share a wonderful resource I just found from GOOD Magazine that profiles their GOOD 100 from 2014. Call me retro I guess!

Since the concept of corporate social responsibility first hit the scene in the 1960s, the idea that businesses should look beyond the balance sheet and examine their impact on society has become [...]

Some companies are easy to love – whether it’s their mission, their ingenuity or their products, they pretty much “have us at hello.” In observance of Valentine’s Day, I’d like to tell you about [...]