Archives

This year (for the second year in a row!!!) we at RoundPeg are thrilled to be recognized by B Lab on the Best for the World list. This is a huge honor. Every year we’re newly awed and motivated [...]

The role of business in society is changing. Companies are now expected to be environmentally sustainable, or to at least have some type of corporate social responsibility program in place. [...]

Leadership. HR. Operations. Social Impact. If you work for a Purpose-driven (or Purpose-aspirational) business, you’ve probably seen how your company’s social impact Purpose helps focus [...]

As a most improved impact business AND Best for the Long Term, we’re leading the race to the top of companies creating positive change. RoundPeg has long drawn inspiration from the businesses [...]

Would your company be missed if it disappeared tomorrow? Not your product, your company. If you’re not sure, ask yourself and your team: • Why do we exist? • What difference does our company make [...]

If you haven’t seen an article, listened to a talk or read an email that extols the ways that purpose is working for businesses like yours, you’re living under a rock. Type “business purpose” [...]

Why do truly good brands need Purpose to connect with their consumers? Why now? And what’s next? The Boiling Point Podcast episode on Marketing Your Purpose has all the answers. Our discussion [...]

Why do people buy things? Our culture encourages consumption as a means to meet our needs. Let’s face it, though, “need” is a relative term these days. You’re probably [...]

While I’m not a football fan (gasp!), like so many others, I always look forward to the Super Bowl commercials. They’re not just entertaining; they also provide a fairly well-informed [...]

In 2007, Neil Grimmer became a dad. Determined to give his daughter a healthy start, Grimmer and his wife started pureeing the same food they enjoyed throughout the day for their daughter. It was [...]